Cookie Policy

ExpertLancing Research Services LLP

Last Updated: 3 November 2026

ExpertLancing Research Services LLP is committed to transparency regarding how cookies and similar technologies are used across its digital platforms.

This Cookie Policy explains how cookies are used on our Knowledge Hub website, what information they collect, why we use them, and how you can manage your cookie preferences.

Our practices are designed to comply with applicable data protection and privacy regulations, including the EU General Data Protection Regulation (GDPR), the UK GDPR, and India’s Digital Personal Data Protection Act, 2023 (DPDPA), where applicable.

1. What Are Cookies?

Cookies are small text files stored on your computer, tablet, or mobile device when you visit a website.

They help websites function efficiently, remember user preferences, improve browsing experiences, and provide website owners with information about how visitors interact with their platforms.

Cookies do not function as standalone programs and cannot independently execute software on your device.

In addition to cookies, we may use similar technologies, including:

• Pixels: Small tracking elements used to measure website visits and marketing campaign performance.

• Web Beacons: Technologies used to understand whether specific website content or email communications have been accessed.

• Local Storage: Browser-based storage used to retain certain information and preferences.

• Tracking Tags: Small pieces of code used to measure website interactions and analytics events.

Throughout this policy, we refer to these technologies collectively as “cookies”.

2. How We Use Cookies

ExpertLancing Research Services LLP uses cookies and similar technologies on knowledgehub.expertlancing.com for the following purposes:

• Website functionality: To ensure the Knowledge Hub operates properly and provides essential website features.

• User preferences: To remember cookie consent choices and certain browsing preferences.

• Website analytics: To understand how visitors interact with articles, research publications, reports, and other website content.

• Marketing measurement: To measure the effectiveness of marketing campaigns and understand engagement with our content.

• Performance improvement: To identify technical issues, improve navigation, and enhance the overall browsing experience.

We aim to use cookies only for the purposes described in this policy.

We do not sell personal information collected through cookies.

3. Categories of Cookies We Use

The Knowledge Hub may use the following categories of cookies.

3.1 Strictly Necessary Cookies

Strictly necessary cookies are essential for the proper functioning of the Knowledge Hub.

They support core website functionality, security, and basic user interactions.

These cookies may be used for:

• Maintaining website sessions.

• Supporting secure website navigation.

• Processing website form submissions.

• Remembering cookie consent preferences.

• Supporting essential website functionality.

• Protecting the website against security threats.

Legal Basis: Strictly necessary cookies do not generally require consent under applicable ePrivacy rules where they are essential to provide a service explicitly requested by the visitor.

These cookies remain active because the website cannot function properly without them.

3.2 Analytics and Performance Cookies

Analytics cookies help us understand how visitors interact with the Knowledge Hub.

They may collect information such as:

• Pages and articles visited.

• Number of visitors and sessions.

• Time spent on individual pages.

• Traffic sources and referral information.

• Device and browser information.

• Content engagement and interaction events.

We may use Google Analytics 4 (GA4) to analyse website traffic and understand which research topics, articles, and publications receive the most engagement.

This information helps us improve content quality, website navigation, and the overall user experience.

Legal Basis: Consent, where required by applicable law.

Analytics cookies will only be activated after you provide the required consent through our cookie consent banner.

3.3 Marketing and Advertising Cookies

Marketing cookies help us measure the effectiveness of our marketing campaigns and understand interactions between the Knowledge Hub and external marketing platforms.

We may use the LinkedIn Insight Tag for:

• Measuring LinkedIn campaign performance.

• Understanding website visits originating from LinkedIn campaigns.

• Measuring conversions and interactions.

• Analysing aggregated audience engagement.

• Evaluating the performance of our research publications and promotional activities.

These technologies may allow LinkedIn to collect information about your interaction with our website.

Legal Basis: Consent, where required by applicable law.

Marketing cookies and tracking technologies will only be activated after you provide the required consent through our cookie consent banner.

3.4 Functional Cookies

Functional cookies help improve your browsing experience by remembering certain preferences and interactions.

They may be used to:

• Remember your cookie consent preferences.

• Retain certain website settings.

• Improve browsing convenience.

• Remember previously selected preferences.

• Support certain website features.

Legal Basis: Consent or another applicable legal basis, depending on the purpose and nature of the cookie.

Where consent is required, functional cookies will only be activated after you provide consent.

4. Cookie Inventory

The following table provides an indicative inventory of cookies that may be used on the Knowledge Hub based on the technologies referenced in our website privacy documentation.

Actual cookie names, providers, purposes, and durations must be verified against the live website configuration.

Important: This inventory is indicative, not a confirmed list of cookies currently operating on the Knowledge Hub. Cookie names and durations may vary depending on the tools, plugins, and configurations implemented on the website.

We periodically review our cookie inventory and update this policy when tracking technologies are introduced, modified, or removed.

5. Cookie Consent and Your Choices

5.1 Cookie Consent Banner

When you first visit the Knowledge Hub, you may be presented with a cookie consent banner.

The banner allows you to manage your cookie preferences and choose which categories of cookies you want to accept.

Depending on the consent management configuration, you may be able to:

• Accept All: Allow all cookie categories, including strictly necessary, analytics, marketing, and functional cookies.

• Reject Non-Essential Cookies: Allow only strictly necessary cookies while rejecting other categories.

• Manage Preferences: Select or reject individual cookie categories according to your preferences.

Strictly necessary cookies remain active to support essential website functionality.

Analytics, marketing, and other non-essential cookies will not be activated before the required consent is obtained.

Our consent mechanism is designed to provide visitors with clear choices and an accessible way to manage their preferences.

5.2 Changing or Withdrawing Your Consent

You can change or withdraw your cookie consent at any time through the Cookie Preferences option available on the Knowledge Hub website.

When you update your preferences:

• Your revised preferences will be recorded.

• Future cookie activity will follow your updated choices.

• Non-essential tracking technologies will be disabled where consent has been withdrawn.

Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.

5.3 Browser-Level Cookie Controls

You can also manage cookies directly through your web browser.

Most modern browsers allow you to:

• View cookies stored on your device.

• Delete individual cookies or all stored cookies.

• Block cookies from specific websites.

• Restrict third-party cookies.

• Configure notifications before cookies are stored.

For additional guidance, refer to the official browser support resources:

• Google Chrome: https://support.google.com/chrome/answer/95647

• Mozilla Firefox: https://support.mozilla.org/kb/enhanced-tracking-protection-firefox-desktop

• Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471

• Microsoft Edge: https://support.microsoft.com/microsoft-edge/delete-cookies-in-microsoft-edge

Please note that disabling certain cookies may affect website functionality and your browsing experience.

5.4 Opting Out of Specific Tracking Technologies

You may also manage certain third-party tracking preferences through the relevant service providers.

Google Analytics

You can use the Google Analytics Opt-out Browser Add-on to prevent Google Analytics from collecting information through supported websites.

Official resource: https://tools.google.com/dlpage/gaoptout

LinkedIn

You can manage LinkedIn advertising and tracking preferences through its privacy and advertising settings.

Official resource: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

These third-party opt-out mechanisms operate independently of the Knowledge Hub’s cookie consent settings.

6. Third-Party Cookies and Their Privacy Policies

The Knowledge Hub may use third-party services that place cookies or use similar tracking technologies.

These services may include Google Analytics and LinkedIn, depending on the technologies implemented on our website.

Third-party providers may collect certain technical and interaction information in accordance with their own privacy policies.

ExpertLancing does not control all aspects of third-party cookie operations.

We encourage visitors to review the privacy policies of these providers for additional information.

Google Privacy Policy:

https://policies.google.com/privacy

LinkedIn Privacy Policy:

https://www.linkedin.com/legal/privacy-policy

Where third-party providers process personal data on our behalf, we take reasonable steps to ensure appropriate contractual and data protection safeguards are maintained.

For additional information about international data transfers and personal data processing, please refer to our Privacy Policy.

7. Cookies and Children’s Privacy

The Knowledge Hub is primarily intended for business professionals, researchers, industry participants, and individuals interested in business, technology, and market intelligence.

Our website is not directed towards children under the age of 18.

We do not knowingly use cookies or similar tracking technologies to collect personal information from children under 18.

If you believe that a minor has provided personal information through our website, please contact us at info@expertlancing.com.

8. Updates to This Cookie Policy

We may periodically review and update this Cookie Policy to reflect:

• Changes in the cookies and tracking technologies used on the Knowledge Hub.

• Changes to our analytics and marketing platforms.

• Updates to website functionality and third-party integrations.

• Changes in applicable data protection and privacy regulations.

Whenever material changes are made, we will update the “Last Updated” date displayed at the beginning of this policy.

Where required, we may also request visitors to review and reconfirm their cookie preferences.

We encourage visitors to review this policy periodically to remain informed about how cookies are used on the Knowledge Hub.

9. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or the use of cookies and tracking technologies on the Knowledge Hub, please contact us.

ExpertLancing Research Services LLP

5 Kingsway Road, Radio Colony,
New Delhi – 110009, India.

Email: info@expertlancing.com

Main Website: https://expertlancing.com/

Knowledge Hub: https://knowledgehub.expertlancing.com/