Privacy Policy
Privacy Policy
ExpertLancing Research Services LLP
Last Updated: 3 November 2026
ExpertLancing Research Services LLP is committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, store, and protect personal information when you access or interact with our Knowledge Hub.
We are committed to transparency and responsible data practices in accordance with applicable data protection laws, including the European Union General Data Protection Regulation (GDPR), the UK GDPR, and India’s Digital Personal Data Protection Act, 2023 (DPDPA), to the extent applicable.
1. Introduction
ExpertLancing Research Services LLP (“ExpertLancing”, “we”, “us”, or “our”) operates Knowledge Hub, an online research and knowledge platform available at knowledgehub.expertlancing.com.
The Knowledge Hub provides access to industry research, market intelligence, technology insights, articles, reports, whitepapers, case studies, and other informational resources.
This Privacy Policy explains what personal information we collect, how we use it, the circumstances under which we share it, and the rights available to you regarding your personal data.
This policy applies to all visitors and users of the Knowledge Hub, including:
Individuals browsing articles, insights, and research publications.
Professionals accessing industry-specific information.
Visitors downloading reports, whitepapers, and other resources.
Individuals subscribing to newsletters or research updates.
Users submitting inquiries or contacting our team.
Business representatives, researchers, and other professional visitors.
Important distinction: This Privacy Policy governs personal data collected through the Knowledge Hub website. It does not govern the processing of information undertaken as part of ExpertLancing’s research, intellectual property intelligence, and advisory services delivered under separate client agreements.
By accessing or using the Knowledge Hub, you acknowledge that you have read and understood this Privacy Policy.
2. Information We Collect
We collect information that you voluntarily provide, information generated through your interaction with the Knowledge Hub, and certain information collected automatically through cookies and similar technologies.
2.1 Information You Provide Directly
You may voluntarily provide personal information when you interact with different features of the Knowledge Hub, including contact forms, newsletter subscriptions, resource downloads, and other website forms.
Depending on the interaction, we may collect:
Full name.
Business email address.
Job title or professional designation.
Company or organisation name.
Industry or area of professional interest.
Country or geographical location.
Phone number, where requested.
Information included in your inquiry or message.
Preferences regarding newsletters and research updates.
We collect only the information reasonably necessary for the relevant interaction.
You are not required to create an account simply to browse publicly available content on the Knowledge Hub.
2.2 Information Collected Automatically
When you visit the Knowledge Hub, certain technical and usage information may be collected automatically through server logs, cookies, analytics platforms, and other tracking technologies.
This information may include:
IP address.
General geographical location, such as country or city.
Browser type and version.
Device type and operating system.
Pages, articles, and resources visited.
Date, time, and duration of website visits.
Navigation patterns and interactions with website content.
Referring websites and traffic sources.
Download and interaction events, where tracking is enabled.
We use this information to understand how visitors interact with the Knowledge Hub, improve website functionality, measure content performance, and maintain website security.
2.3 Professional Information
As a business-to-business research and advisory organisation, ExpertLancing may process publicly available professional information, such as names, professional designations, company affiliations, and business contact details.
Such information may be obtained from publicly accessible professional directories, company websites, published research, industry publications, and legitimate third-party sources.
We use this information for relevant business intelligence, professional engagement, and B2B communication purposes, subject to applicable data protection requirements.
2.4 Information Related to Content Downloads
When you request or download research reports, whitepapers, case studies, eBooks, or other gated resources, we may collect information such as your name, business email address, company name, job title, and industry.
This information may be used to:
Process your resource request.
Provide access to the requested publication.
Understand the professional interests of our audience.
Improve our research publications and content offerings.
Send relevant follow-up communications where permitted by applicable law and your preferences.
Access to publicly available resources may not require you to submit personal information.
3. How We Use Your Information
We process personal information for legitimate business purposes and to provide a better experience across the Knowledge Hub.
The purposes include:
3.1 Providing Access to Research and Publications
To provide requested reports, whitepapers, case studies, research publications, and other informational resources.
3.2 Responding to Inquiries
To respond to questions, resource requests, feedback, and other communications submitted through our website.
3.3 Content Personalisation and Improvement
To understand visitor interests, identify popular research topics, improve content relevance, and enhance the overall user experience.
3.4 Newsletter and Research Communications
To send newsletters, research updates, industry insights, publication announcements, and other relevant communications where you have provided consent or where another lawful basis permits such communication.
3.5 Website Analytics
To analyse website traffic, visitor behaviour, content engagement, and website performance using analytics technologies.
3.6 Marketing and Business Development
To understand engagement with our publications and campaigns, measure marketing effectiveness, and communicate relevant information about ExpertLancing’s research and advisory offerings, subject to applicable legal requirements.
3.7 Security and Compliance
To protect the Knowledge Hub against unauthorised access, fraudulent activity, misuse, and other security threats, and to comply with applicable legal obligations.
3.8 Legal Claims
To establish, exercise, or defend legal claims where necessary.
4. Legal Basis for Processing (GDPR)
Where the GDPR or UK GDPR applies, we process personal data only where a valid legal basis exists.
The following table explains the legal bases that may apply to our processing activities.
| Processing Activity | Legal Basis | Information Involved |
|---|---|---|
| Responding to contact form submissions | Legitimate interests or pre-contractual steps, where applicable | Name, email, inquiry |
| Providing requested research resources | Performance of a requested service or legitimate interests | Name, email, company |
| Newsletter subscriptions | Consent | Name, email |
| Marketing communications | Consent or other applicable lawful basis | Name, email, professional information |
| Website analytics | Consent where required by law; otherwise, legitimate interests where permitted | Website usage and technical data |
| Marketing analytics and tracking | Consent where required by law | Cookie identifiers and interaction data |
| Website security and maintenance | Legitimate interests | Technical and server log data |
| Legal and regulatory compliance | Legal obligation | Relevant personal information |
Where we rely on legitimate interests, we assess whether those interests are balanced against your rights and freedoms.
You may object to processing based on legitimate interests, subject to applicable legal requirements.
5. Marketing Communications
We may use your contact information to send relevant communications about:
New research publications and reports.
Industry developments and market intelligence.
Technology and innovation insights.
Whitepapers and case studies.
Upcoming webinars and knowledge-sharing initiatives.
ExpertLancing’s research and advisory services.
We will send marketing communications where you have provided the necessary consent or where another lawful basis permits us to do so.
You can withdraw your consent or unsubscribe from marketing communications at any time by:
Clicking the unsubscribe link included in our emails.
Contacting us at info@expertlancing.com.
Unsubscribing from marketing communications will not affect administrative or service-related communications, such as responses to your direct inquiries or updates relating to resources you have requested.
6. Cookies and Tracking Technologies
The Knowledge Hub may use cookies, pixels, tags, and similar technologies to support website functionality, understand visitor behaviour, and measure the performance of our content and marketing activities.
6.1 Google Analytics (GA4)
We may use Google Analytics 4 (GA4) to understand how visitors interact with the Knowledge Hub.
The information collected may include:
Pages and articles visited.
Session duration.
Traffic sources.
Device and browser information.
User interactions and engagement events.
We use this information to analyse website performance and improve our content and website experience.
Where required by applicable law, analytics cookies will only be activated after you provide consent through our cookie consent mechanism.
6.2 LinkedIn Insight Tag
We may use the LinkedIn Insight Tag to measure the effectiveness of our LinkedIn marketing campaigns and understand interactions between our website and LinkedIn advertising activities.
The technology may collect information about website visits, conversions, and advertising interactions.
Where required by applicable law, the LinkedIn Insight Tag will only be activated after you provide consent for marketing cookies.
You can also manage your advertising preferences through LinkedIn’s privacy and advertising settings.
6.3 Cookie Categories
The Knowledge Hub may use the following categories of cookies:
Strictly Necessary Cookies
These cookies are essential for website functionality, security, and core operations. They cannot generally be disabled through the website’s cookie settings.
Performance and Analytics Cookies
These cookies help us understand website traffic, visitor engagement, and content performance. They are activated based on your consent where required by law.
Marketing and Advertising Cookies
These cookies help measure marketing campaign effectiveness and understand advertising interactions. They are activated based on your consent where required by law.
Functional Cookies
These cookies remember user preferences and certain website interactions to improve the browsing experience.
You can manage your cookie preferences through the cookie consent banner or available cookie settings on the Knowledge Hub.
For additional information about individual cookies, their providers, purposes, and retention periods, please refer to our Cookie Policy.
7. How We Share Your Information
ExpertLancing does not sell your personal information.
We may share personal information with trusted third-party service providers where necessary to operate, maintain, and improve the Knowledge Hub.
These may include:
7.1 Analytics Providers
Google and other analytics service providers may process website usage information to help us understand website traffic and content performance.
7.2 Marketing and Communication Platforms
Email marketing providers and communication platforms may process your information to deliver newsletters, publication announcements, and other communications.
7.3 Advertising and Measurement Providers
Platforms such as LinkedIn may process certain website interaction information to measure marketing campaign performance, where applicable and subject to consent requirements.
7.4 Hosting and Technical Service Providers
Website hosting providers, infrastructure providers, security vendors, and IT service providers may access or process information as necessary to maintain the Knowledge Hub.
7.5 Professional and Operational Service Providers
We may share relevant information with consultants, auditors, legal advisers, and other professional service providers where necessary for legitimate business operations.
7.6 Legal and Regulatory Authorities
We may disclose information where required by applicable laws, regulations, court orders, or lawful requests from competent authorities.
7.7 Business Transfers
In the event of a merger, acquisition, restructuring, or transfer of business assets, personal information may be transferred to the relevant successor organisation, subject to applicable legal requirements.
Where third-party service providers process personal data on our behalf, we take reasonable steps to ensure appropriate contractual and security safeguards are in place.
8. International Data Transfers
ExpertLancing Research Services LLP is based in India. The Knowledge Hub may be accessed by visitors from different countries.
Depending on the services and technology providers we use, personal information may be processed or transferred outside the country in which you reside.
For individuals located in the European Economic Area (EEA) or the United Kingdom, where personal data is transferred to countries that do not benefit from an applicable adequacy decision, we will implement appropriate safeguards as required by applicable data protection laws.
These safeguards may include Standard Contractual Clauses approved by the European Commission or other legally recognised transfer mechanisms.
We take reasonable steps to ensure that personal information receives appropriate protection when processed internationally.
9. Data Retention
We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by applicable law.
Our general retention practices include:
| Information Type | Retention Period |
|---|---|
| Contact form submissions | Up to 2 years from the last interaction, unless earlier deletion is requested or longer retention is legally required |
| Newsletter subscriptions | Until you unsubscribe or withdraw consent |
| Marketing opt-out records | Retained as necessary to honour your communication preferences |
| Research resource download information | Up to 2 years from the last interaction, subject to applicable requirements |
| Website analytics data | According to the configured retention settings of the analytics platform |
| Server and security logs | Retained for the period reasonably necessary for security, troubleshooting, and compliance |
| Professional information used for B2B outreach | Periodically reviewed and updated or deleted when no longer required |
Once information is no longer required, we take reasonable steps to delete, anonymise, or securely dispose of it.
10. Your Privacy Rights
Depending on your location and applicable data protection laws, you may have certain rights regarding your personal information.
These may include:
Right to Access: Request confirmation of whether we process your personal information and obtain a copy of the information we hold.
Right to Rectification: Request correction of inaccurate or incomplete personal information.
Right to Erasure: Request deletion of your personal information, subject to applicable legal exceptions.
Right to Restrict Processing: Request that we restrict the processing of your personal information in certain circumstances.
Right to Data Portability: Request your personal information in a structured, commonly used, and machine-readable format where applicable.
Right to Object: Object to certain types of processing, including processing based on legitimate interests and direct marketing.
Right to Withdraw Consent: Withdraw consent where we rely on consent as the legal basis for processing.
Right to Lodge a Complaint: Submit a complaint to the relevant data protection authority in your jurisdiction.
10.1 Rights Under India’s Digital Personal Data Protection Act (DPDPA)
Where applicable, individuals may exercise the rights available under India’s Digital Personal Data Protection Act, 2023, and its implementing rules, including the right to access information about personal data processing, request correction or erasure, seek grievance redressal, and nominate another individual to exercise their rights in accordance with applicable provisions.
10.2 How to Exercise Your Rights
To exercise any applicable privacy rights or submit a request concerning your personal information, contact us at:
Email: info@expertlancing.com
We will review and respond to requests within the timelines prescribed under applicable data protection laws.
We may need to verify your identity before processing certain requests.
11. Data Security
We implement reasonable technical and organisational security measures to protect personal information against unauthorised access, disclosure, alteration, loss, and destruction.
These measures may include:
HTTPS encryption for website communications.
Restricted access to personal information.
Appropriate access controls and administrative safeguards.
Website and server security measures.
Monitoring and maintenance of website infrastructure.
Reasonable safeguards when working with third-party service providers.
Although we take appropriate measures to protect personal information, no method of transmission or electronic storage is completely secure.
Accordingly, we cannot guarantee absolute security.
12. Children’s Privacy
The Knowledge Hub is primarily intended for business professionals, researchers, industry participants, and individuals interested in business and technology-related information.
Our platform is not directed towards children under the age of 18, and we do not knowingly collect personal information from children through our website.
If you believe that a child has submitted personal information through the Knowledge Hub, please contact us at info@expertlancing.com so that we can review and take appropriate action.
13. Third-Party Websites and External Links
The Knowledge Hub may contain links to external websites, research publications, industry resources, professional platforms, and other third-party services.
These external websites operate independently and may have their own privacy policies and data collection practices.
This Privacy Policy applies only to the Knowledge Hub and does not govern third-party websites.
We encourage visitors to review the privacy policies of external websites before sharing personal information with them.
14. India’s Digital Personal Data Protection Act (DPDPA)
ExpertLancing is committed to complying with applicable requirements under India’s Digital Personal Data Protection Act, 2023, and the Digital Personal Data Protection Rules, as applicable and brought into force.
We will review and update our data collection, consent, processing, retention, security, and grievance redressal practices as necessary to meet applicable legal requirements.
Where applicable, individuals may contact us to exercise their rights or raise concerns regarding the processing of their personal data.
15. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our data processing practices, website functionality, third-party services, or applicable legal requirements.
When material changes are made, we will update the “Last Updated” date displayed at the beginning of this policy.
Where appropriate, we may also communicate significant changes through a website notice or other suitable communication channel.
We encourage visitors to review this page periodically to remain informed about how we handle personal information.
16. Contact Us
If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or the processing of your personal information, please contact us using the details below.
ExpertLancing Research Services LLP
5 Kingsway Road, Radio Colony,
New Delhi – 110009, India.
Email: info@expertlancing.com
Main Website: https://expertlancing.com/
Knowledge Hub: https://knowledgehub.expertlancing.com/
We will make reasonable efforts to address your concerns and respond to privacy-related requests in accordance with applicable data protection laws.